What’s Nu in Nuvali
“What’s nu in Nuvali” was a 2015 promotional magazine for Ayala Land Premier’s then-new developments in Calamba, Laguna. I was commissioned to write feature-like copies that differentiate three real-estate projects and present them as aspirational places to live in.
Solitude in Soliento
Nestled within the green landscape of Calamba, Laguna is an urban residential development that brings nature closer to home.
Soliento takes its name from sol and viento—the sun and the wind, both of which are plenty in this 66-hectare community. With its wide expanse, it’s the perfect place for those dreaming of the good life: a neighborhood that feels safe, familiar, and cozy, with breathtaking views of the Tagaytay Ridge to the west and Mt. Makiling to the southeast, and intimate park enclaves that afford solitude and privacy to every home.
At Soliento, weekend picnics are no longer daydreams. Families can head to any of its spacious, inviting parks for play and recreation. Children can play hide and seek after school in the development’s tree-lined avenues while joggers can increase their mileage on the wide community streets. Friends can get together at the communal swimming pool for a poolside party to release the stress of the workweek. Then at night, folks can relax in the comfort of their homes, enjoying a pleasant night of family bonding away from the disruptions of the outside world. It’s the kind of restive quiet only a low-density residential development such as Soliento can bring.
Soliento is a place that bridges people together, encouraging camaraderie and a deep appreciation for nature. It highlights the beauty of the environment with its layout and design, inviting families to step out of the house, get to know each other, and engage in an active, sustainable, and social lifestyle. It’s a realized dream for those who want quality home life, with “home” going beyond the four corners of the house.
The best of both worlds in Alveo
Home is more than where one’s heart is. It’s also as a refuge from the demands and pressures of the outside world, from the noise and chaos of the city.
Urban achievers who enjoy an upwardly mobile lifestyle are looking for a domestic sanctuary. Ambitious, hard-working, and driven to create a brighter future for themselves and their families, this rising market segment in the real estate industry is also particular about the kind of home they’d spend their hard-earned money on. Ideally, it must be located within a quiet community, near enough to the comforts of the urban metropolis but also designed to cultivate a sense of calmness and peace.
This is the need that Alveo Land Corp. has been answering since it started in 1995. Committed to providing specially designed living environments for a discerning market, it has built numerous, well-designed developments that have grown into flourishing communities in some of the primest spots in the metro. With its name coming from the Latin word salveo, meaning “to be well,” Alveo aims not only to provide innovative homes to people but also a quality lifestyle that they deserve.
Whether it’s a young couple’s starter home, an independent space for a yuppie climbing up the corporate ladder, or a mid-way home for an entrepreneur who’s expanding his business, Alveo is dedicated to answering their need for a space to live out their lives and their dreams.
Living the dream in Amaia
The economic housing segment makes up 34% of the Philippine real estate market. Despite the financial limitations of those who fall within this market, its size makes it a worthy clientele to cater to.
Known for addressing the housing needs of a broad market segment that includes white-collar and blue-collar employees, small business owners, young professionals, and families of Filipinos working abroad, Amaia Land Corp. aims to uplift the hopes and dreams of humble folks and bring them to fulfillment. With its name taken from the Spanish word amaya, which means peak or the actualization of a goal, Amaia also calls to mind the local maya, the unassuming but industrious sparrow.
Amaia is dedicated to bringing the quality of an A-level development to its target market, and it does this by upholding housing values. The first one is accessibility so working homeowners and their children have an easier commute as they head to school, the office, and major commercial establishments. Innovative house designs are the second. Amaia’s structures evoke a sense of spaciousness within unique community concepts that let homeowners enjoy a lifestyle they’ve long dreamed of. Quality construction is another value, with the company promising a one-year workmanship warranty. Of course, aspiring homeowners also look for a stress-free buying experience so Amaia offers them affordable costs and convenient payment options. Its sales offices and customer service centers are always open and accessible to concerns and questions from the clients. Finally, Amaia values a continuously improving quality of life with a home that’s secure and part of a functioning and flourishing community.
Each development is managed by Ayala Property Management Corp., ensuring that the maintenance and upkeep of community facilities and services would be the least of the homeowners’ worries. Humble dreams can take flight and soar at Amaia, the real estate company dedicated to making them all come true.
Avida: Enriching lives, one home at a time
Many people dream of buying a house from a respected and prestigious name in the real estate industry. They value the security that a trusted company provides, along with a well-built, well-designed structure and the assurance that whatever they have saved for would be worth it and can be enjoyed by their families for generations.
Avida understands this cherished dream. Promising sure and secure living to its clients, it continues to push the limits of the economic housing market in order to provide affordable quality homes for more people. To answer the unique demands of its clientele, Avida focuses on its Five Brand Pillars that highlight what its market needs: accessibility, unique features and amenities, quality assurance, stress-free buying and/or selling experience, and a relaxing living experience.
Avida is helping the determined members of the working class enter the threshold of a beautiful, comfortable space they can truly call their own, whether it’s a suburbia home or a city condominiums, from within Metro Manila to major regions in Luzon, Visayas, and Mindanao. Outside of these homes awaits a serene, secure, and green community with complete and quality amenities—a good environment for them to relax and refresh themselves away, and for their children to grow up in.
As it helps making these visions come true, Avida is transforming and enriching lives.
“What’s Nu in Nuvali?” was a 2015 promotional magazine for Ayala Land Premier’s real-estate projects in Laguna, commissioned by ALP and published by Hinge Inquirer Publications, Inc.